MAR 255 - Principles of Marketing

Martin J. Whitman School of Management
3 credit(s) Every semester

Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
PREREQ ECN 101 AND (MAS 261 OR MAT 122 OR MAT 221)
COREQ FIN 256 AND SCM 265
Shared Competencies Critical and Creative Thinking; Communication Skills