2022-2023 Graduate Course Catalog 
    
    Apr 14, 2025  
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2022-2023 Graduate Course Catalog [ARCHIVED CATALOG]

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MAR 761 - Marketing Strategies for Innovations

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Commercializing new products, services, and technologies. Introduction and diffusion of innovations, market planning, product strategy design, and marketing decision making.
PREREQ: MBC 636 


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