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Nov 30, 2024
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2022-2023 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 721 - Marketing and the InternetMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The course focuses on how traditional marketing approaches have to be modified to take advantage of the reach and capabilities of the internet, from understanding customer needs to after sales customer services.
PREREQ: (MBC 603 AND MBC 604 ) OR MBC 636
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