ICC 606 - Content Management, Development and Innovation

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring

Double Numbered with: ICC 306
This course teaches the principles of content development, optimization, and management practices, including SEO and analytics, to empower communications professionals to create, optimize, and deliver digital content across a multitude of channels now and in the future. Additional work required of graduate students.

This course is taught in both the residential and online programs at the graduate level.