|
|
Sep 07, 2024
|
|
2022-2023 Graduate Course Catalog [ARCHIVED CATALOG]
|
ADV 611 - Strategic Principles and PracticesS.I. Newhouse School of Public Communications 3 credit(s) Only during the summer The fundamentals of strategic planning as practiced in advertising including problem assessment, competitive analysis, target market profile, brand positioning, opportunity recognition, creative platform, and creative executions.
|
|
|