|
|
|
Dec 21, 2024
|
|
2021-2022 Undergraduate Course Catalog [ARCHIVED CATALOG]
|
IST 332 - Digital Strategy & Analytics for the WebSchool of Information Studies
3 credit(s) At least 1x fall or spring
Students will learn to drive business value through a deep understanding of web analytics. Course includes examination of web analytics models, factors affecting search engine rankings, and inbound tactics including pay per click campaigns.
|
|
|