2021-2022 Undergraduate Course Catalog 
    Jun 06, 2023  
2021-2022 Undergraduate Course Catalog [ARCHIVED CATALOG]

SPM 324 - Sport Sponsorship and Promotion

Sport Management
3 credit(s) At least 1x fall or spring
Overview of sponsorship and promotional principles used in marketing sport events. An emphasis on proposal writing, sponsorship solicitation, and the elements of a promotional campaign. Students will apply the theory to an existing sport event.