2015-2016 Undergraduate Course Catalog 
    
    Oct 26, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 456 - Global Marketing Strategy

Martin J. Whitman School of Management
3 credit(s) Every semester
Building on concepts from previous marketing courses, this capstone course provides students both research and conceptual tools for understanding and making decisions about marketing strategy in the rapidly changing global environment.
PREREQ: MAR 255  OR MAR 301