2015-2016 Undergraduate Course Catalog 
    
    Mar 29, 2024  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 455 - Marketing Communications

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Management of marketing communications. Topics include budgets, planning campaigns, controlling impact and coordinating information flows.
PREREQ: MAR 255  OR MAR 301