2015-2016 Undergraduate Course Catalog 
    
    Oct 26, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 407 - Sales Management in B2B Markets

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
This course covers managing a sales force and a firm’s selling effort. Topics include strategic planning, designing and developing a sales force, managing major accounts , sales marketing alignment and how sales people create value.
PREREQ: MAR 255  OR MAR 301