2015-2016 Undergraduate Course Catalog 
    Oct 27, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 401 - Electronic Retailing and Marketing

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: RMT 457
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ: MAR 255 OR 301