2015-2016 Undergraduate Course Catalog 
    
    Oct 26, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 357 - Consumer Behavior

Martin J. Whitman School of Management
3 credit(s) Every semester
Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment.
PREREQ: MAR 255  OR MAR 301