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May 04, 2024
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2021-2022 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 754 - Seminar in Marketing ResearchMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Collection, analysis, and interpretation of data. Problem definition, questionnaire design, attitude measurement, data analysis, and demand forecasting. For those interested in conducting marketing research or using research information for marketing decision making.
PREREQ: MBC 636 , MBC 638
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