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Apr 18, 2024
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2021-2022 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 753 - Marketing Channel ManagementMartin J. Whitman School of Management
3 credit(s) Irregularly
Marketing channels as both economic and social systems. Channel change and evolution, channel membership, structural and functional relationships, interorganizational behavior, and channel information management.
PREREQ: MBC 636
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