2021-2022 Graduate Course Catalog 
    
    Feb 22, 2024  
2021-2022 Graduate Course Catalog [ARCHIVED CATALOG]

ICC 606 - Applied Research in Content Management

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: ICC 306
Students learn and use software tools such as site analytics, tracking code, and the PageRank algorithm to manage search engine results and online traffic. Emphasis on theoretical basis of web traffic aggregation and SEO principles. Additional work required of graduate students.