2020-2021 Undergraduate Course Catalog 
    
    Aug 14, 2022  
2020-2021 Undergraduate Course Catalog [ARCHIVED CATALOG]

ICC 306 - Applied Research in Content Management

S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Double Numbered with: ICC 606
Students learn and use software tools such as site analytics, tracking code, and the PageRank algorithm to manage search engine results and online traffic. Emphasis on theoretical basis of web traffic aggregation and SEO principles. Additional work required of graduate students.