2020-2021 Undergraduate Course Catalog 
    Mar 23, 2023  
2020-2021 Undergraduate Course Catalog [ARCHIVED CATALOG]

ADV 208 - The Big Idea in Advertising

S.I. Newhouse School of Public Communications
3 credit(s) Every semester
A look at the most creative advertising strategies and advertising agencies. Develop a critical understanding of a Big Idea in advertising; how it’s developed, nurtured, exploited and the impact it can have.