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May 18, 2024
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
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PRL 615 - Public Relations Campaign Planning & Execution3 credit(s) At least 1x fall or spring
Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.
PREREQ: PRL 605 AND PRL 611 AND PRL 614
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