2014-2015 Graduate Course Catalog 
    
    Apr 24, 2024  
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

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MBC 603 - Creating Customer Value

1.5 credit(s) At least 1x fall or spring
How marketing managers develop an organization-wide customer orientation and create customer value through strategic planning, systematic analysis of the market environment, effective customer segmentation, target market selection, and product positioning.


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