2014-2015 Graduate Course Catalog 
    
    May 27, 2024  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

MAR 757 - Managing Innovative Products and New Ventures

3 credit(s) At least 1x fall or spring
Problems in developing new products and new corporate ventures. Designing innovation strategies, risk taking, technology planning, evaluation of new product proposals, and managing the innovation team.
PREREQ: MBC 636