2014-2015 Graduate Course Catalog 
    
    Jun 16, 2024  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

MAR 755 - Marketing Communications Strategy

3 credit(s) At least 1x fall or spring
Managerial aspects. Determination of promotional budgets, planning and building promotional effectiveness, scheduling and monitoring promotional impact.
PREREQ: MBC 636