2014-2015 Graduate Course Catalog 
    
    Mar 29, 2024  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

MAR 753 - Marketing Channel Management

3 credit(s) Irregularly
Marketing channels as both economic and social systems. Channel change and evolution, channel membership, structural and functional relationships, interorganizational behavior, and channel information management.
PREREQ: MBC 636