2014-2015 Graduate Course Catalog 
    Jun 22, 2024  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

MAR 655 - Customer Relationship Management with Systems Applications and Products

3 credit(s)
Crosslisted with: MIS 655 , SCM 655 
Integration of marketing, supply-chain and technology management aspects of customer relationship management. Operational, analytical and collaborative processes supported by SAP’s integrated software. Actual use of SAP software, including Business Data Warehouse, with best-practice processes.