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Dec 03, 2024
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
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EEE 682 - Entrepreneurial Marketing3 credit(s) At least 1x fall or spring
The interface between entrepreneurship and marketing, including both the role of entrepreneurial thinking in marketing practice, and the marketing issues in new ventures. Exploration of emerging marketing forms, including guerilla, viral, and buzz marketing.
PREREQ: MBC 636
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