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Nov 21, 2024
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 645 - Economics, Persuasion,and the Global Marketplace3 credit(s) At least 1x fall or spring
Double Numbered with: ADV 345
Persuasive communications’ impact on and relationship to society. Evaluation of effects of advertising on national and global economies. Critical evaluation of persuasive appeals. Discussion of marketing to children, political persuasion, alcohol and tobacco promotion. Additional work required of graduate students.
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