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Apr 24, 2024
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 612 - Strategic Brain: Account Planning and Research3 credit(s) At least 1x fall or spring
Study the strategic findings of consumer research attuned to the emotions and thoughts of target audiences. Most importantly, students explore how to obtain key kernels of knowledge and emotion that will make advertising campaigns successful.
PREREQ: ADV 611
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