2014-2015 Graduate Course Catalog 
    
    Nov 24, 2020  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 611 - Strategic Principles and Practices

3 credit(s) Only during the summer
The fundamentals of strategic planning as practiced in advertising including problem assessment, competitive analysis, target market profile, brand positioning, opportunity recognition, creative platform, and creative executions.