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Apr 23, 2024
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 509 - Advertising Research and Planning: A Case Study Approach3 credit(s) Every semester
Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.
PREREQ: ADV 208
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