|
|
|
Apr 20, 2024
|
|
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
|
ADV 507 - Strategic Media Planning3 credit(s) At least 1x fall or spring
Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.
PREREQ: ADV 307
|
|
|