|
|
|
Nov 27, 2024
|
|
2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
|
MAR 653 - Marketing AnalyticsMartin J. Whitman School of Management
3 credit(s) Every semester
Marketing analytics techniques including discriminant analysis, logit, cluster analysis, factor analysis, and conjoint analysis. Marketing decision support models such as new product diffusion, test-market, price and sales promotion decision models.
|
|
|