2019-2020 Graduate Course Catalog 
    Nov 29, 2020  
2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]

MBC 603 - Creating Customer Value

Martin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
How marketing managers develop an organization-wide customer orientation and create customer value through strategic planning, systematic analysis of the market environment, effective customer segmentation, target market selection, and product positioning.