2019-2020 Graduate Course Catalog 
    
    Nov 23, 2024  
2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]

MAR 752 - Introduction to Innovation Management

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The process of converting ideas, technology, and customer needs into new products, services, and processes. Environmental and organizational influences on the innovation process.
PREREQ: MBC 636