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Nov 27, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 745 - Strategic Brand ManagementMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Concepts and tools acquired from various marketing courses to develop analytical and decision-making skills for planning and implementing a marketing strategy from the brand manager’s point of view.
PREREQ: MBC 604 OR MBC 636
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