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Nov 27, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 509 - Advertising Research and Planning: A Case Study ApproachS.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.
PREREQ: ADV 208
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