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Nov 27, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 507 - Strategic Media PlanningS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.
PREREQ: ADV 307
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