2018-2019 Graduate Course Catalog 
    
    May 27, 2024  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

PRL 601 - Public Relations Principles and Practices

S.I. Newhouse School of Public Communications
1 credit(s) Only during the summer
Introduction to the growing field of public relations, its history and trends; careers and specializations; job requirements; role as a management function building two-way communication for organizations and their publics; ethics and social responsibility; social media impact.