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May 01, 2024
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2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]
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TRF 595 - Programming and Audience AnalysisS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Immersion in the principal programming functions of content development and acquisition, scheduling, and promotion. Survey of scheduling strategies and case studies, hits and misses. Research techniques to understand audience program preferences and choices.
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