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Feb 20, 2025
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2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]
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PRL 615 - Public Relations Campaign Planning & ExecutionS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.
PREREQ: PRL 605 AND PRL 611 AND PRL 614
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