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Nov 25, 2024
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2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 655 - Customer Relationship Management with Systems Applications and ProductsMartin J. Whitman School of Management
3 credit(s)
Crosslisted with: MIS 655 , SCM 655
Integration of marketing, supply-chain and technology management aspects of customer relationship management. Operational, analytical and collaborative processes supported by SAP’s integrated software. Actual use of SAP software, including Business Data Warehouse, with best-practice processes.
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