2018-2019 Graduate Course Catalog 
    
    Dec 07, 2021  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

ICC 523 - Digital Branding and Strategy

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Crosslisted with: ADV 523 
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.