2018-2019 Graduate Course Catalog 
    Dec 01, 2021  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 613 - Strategic Brain: Media Planning

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Learn how to create media plans including both traditional and digital advertising media vehicles. It’s a strategic and creative part of the entire brand-communications program that provides solutions on costs, coverage, effectiveness, and scheduling.