|
|
|
Nov 24, 2024
|
|
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]
|
ADV 507 - Strategic Media PlanningS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.
PREREQ: ADV 307
|
|
|