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Apr 19, 2024
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2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]
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IST 322 - Digital Strategy & Analytics for the WebSchool of Information Studies
3 credit(s) At least 1x fall or spring
Students will learn to drive business value through a deep understanding of web analytics. Course includes examination of web analytics models, factors affecting search engine rankings, and inbound tactics including pay per click campaigns.
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