2018-2019 Undergraduate Course Catalog 
    Aug 15, 2020  
2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]

RMT 301 - Retailing Fundamentals

Martin J. Whitman School of Management
3 credit(s) Every semester
Retail mix: location, layout, organization, merchandise, pricing, customer services, sales promotion, and consumer trends. Retail research introduced through examination of target market and demographics.