2018-2019 Undergraduate Course Catalog 
    
    Mar 29, 2024  
2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 445 - Brand Management

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Concepts and tools essential for performing the role of a brand manager in a dynamic and competitive market. Coordinating marketing activities to achieve a profitable and sustainable market position of the brand.
PREREQ: MAR 255  OR MAR 301