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Apr 19, 2024
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2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 407 - Sales Management in B2B MarketsMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
This course covers managing a sales force and a firm’s selling effort. Topics include strategic planning, designing and developing a sales force, managing major accounts , sales marketing alignment and how sales people create value.
PREREQ: MAR 255 OR MAR 301
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