2018-2019 Undergraduate Course Catalog 
    
    Dec 11, 2019  
2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]

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MAR 255 - Principles of Marketing

Martin J. Whitman School of Management
3 credit(s) Every semester
Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
PREREQ: ECN 203  AND (MAS 261  OR MAT 122  OR MAT 221 )
COREQ: FIN 256  AND SCM 265 



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