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Apr 20, 2024
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2017-2018 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 653 - Marketing AnalyticsMartin J. Whitman School of Management
3 credit(s) Every semester
Marketing analytics techniques including discriminant analysis, logit, cluster analysis, factor analysis, and conjoint analysis. Marketing decision support models such as new product diffusion, test-market, price and sales promotion decision models.
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