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Apr 23, 2024
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2017-2018 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 612 - Strategic Brain: Account Planning and ResearchS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Study the strategic findings of consumer research attuned to the emotions and thoughts of target audiences. Most importantly, students explore how to obtain key kernels of knowledge and emotion that will make advertising campaigns successful.
PREREQ: ADV 611
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