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Nov 21, 2024
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2016-2017 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 611 - Strategic Principles and PracticesS.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
The fundamentals of strategic planning as practiced in advertising including problem assessment, competitive analysis, target market profile, brand positioning, opportunity recognition, creative platform, and creative executions.
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